September 30, 2023

The BJP and the Congress are locked in a poll battle to govern India for the next five years. Both parties have been spending generously on their election campaigns on social media.

While INC spent over a crore on Facebook and google advertisements, BJP had spent seven times the amount for the same purpose in the past three months.

Here’s a sneak peak into how the back room managers of both parties are identifying issues which resonate with the wider masses and clinch victory for their parties.

    Sign up for our newsletter

    Add comment

    Your email address will not be published. Required fields are marked *

    Get your regular data playlist directly in your inbox